type

Social Campaign

Client

Asia Pacific Breweries Singapore

The Brief

Home to some of our best-loved beer brands, our homegrown Tiger Beer included, Asia Pacific Breweries is part of the Heineken Group. Since 2008, APB launched Brewing a Better World, a sustainability initiative with the goal to ‘create shared value for people and planet to drive prosperity.’ Despite that, awareness was low about this long-standing initiative started by the brewery.

The Work

Our task was to create a brand film that highlights APB’s commitment to sustainability.