type

Launch Campaign

Client

FairPrice Xtra

The Brief

Fairprice is a well-known local supermarket that is loved by Singaporeans. And we want to celebrate that. Singaporeans from all walks of life do their grocery shopping at Fairprice everyday. For the launch of their new space, the hypermarket has grown out of being just another supermarket by offering new experiences in the new store.

The Work

By identifying three key segments — families, friends, and couples — we created three thematic verticals to target each group and cover the breadth of experiences. We also created snackable GIF content to represent supermarket products in refreshing ways. The nature of these modular content allowed us to use them with the video or in and of themselves.