OWN YOUR SUMMER
From grandmother to glamorous.
type
Brand Campaign
Client
Lee Hwa Jewellery
The Brief
Lee Hwa Jewellery is an established fine jewellery brand with over 40 years of heritage. But younger consumers were shying away from the brand, given its popularity among more mature audiences.
To influence a change in brand perception, we went to the heart of what our fashion-forward millennial consumers wanted: accessorising options for playful self-expression.
The Work
We invited our audience to crush their style game with multi-wear jewellery pieces that matched any occasion, personality and mood.
Imbued with a fresh, youthful energy, we launched an integrated campaign across digital, social, print and in-store, creating a multitude of visuals that sparked interest and transformed Lee Hwa into a brand that millennials resonated with.
And that got people’s attention. Because the best way to feel good about how you looked is when you had the confidence to ‘own it your way’.
