YOU DREAM. WE CREATE. LET’S LIV.
Bringing dream homes to life.
type
Launch Campaign
Client
Livspace
As a one-stop platform that could design, build and furnish at flexible budgets, Livspace is poised to shake up the home renovation category.
For their big-bang launch into Singapore, they needed an impactful brand campaign to raise brand awareness, while properly communicating their USPs.
The Brief
The Work
But at a time where trust in designers and contractors were at an all-time low, how do we get people to care about yet another renovation brand?
We introduced a brand purpose that is emotional and relevant, yet simple to understand: At Livspace, we’ll bring to life whatever your dream home is. It was intuitive, but no other industry players were doing it.
The Result
Livspace is currently rolling their brand launch campaign and we’re already seeing positive responses. In just two weeks, we saw over 650K video views and an uplift in brand awareness, showing how a strong brand purpose and emotional storytelling are still the best ways to connect with our audience.
