type

Social Campaign

Client

Prudential Singapore

The Brief

Singaporeans are living longer, that’s an uncontested fact that surprises nobody. In a white-paper in commissioned by The Economist Intelligence Unit, we’re gearing to witness more and more centenarians in our lifetimes. To ensure we’re well-prepared to enjoy more moments that count that comes with a longer life, we launched the #BringOn100 campaign, designed to give consumers all the know-hows to be confidently take on the years to come. 

The Work

Through a period of 3 months, we launched a digital campaign, starting with a media launch video, followed by bite-sized findings from the white paper to incite curiosity, supported by 4 familiar faces(KOL) sharing personal trajectories as they #BringOn100.

THE BRIEF

As life expectancy increases and technology advances, we need to learn how to use technology to benefit our longer lives. Using the data Prudential has, they launched an app to improve the lives of people, giving them real-time advice and ways to better quality of life. Our role here was to introduce this app to the world. Starting with a intro video, we then showed everyone how to #BringOn100.