SUTAJIO

Handcrafted masks

type

Branding/Marketing Campaign

Client

Satajio

The Brief

During the circuit breaker, we collaborated with 2 founders to create a branding and marketing campaign launch for a mask brand, Sutajio. Despite the strict regulations, we managed to create a series of documentary films that speak to the hearts of the people. Within a month, sales rose by 80% and brand following increased two-folds.

The Work

To showcase the individual stories of the founders, we shot a series of video that portray their brand story in the most genuine way.