type

Social Campaign

Client

Singapore Institute of Technology

The Brief

Active listening, subtle responding is the crux of the campaign idea. Over a period of 18 weeks, we deep-dived into the common entries by students and turn them into immersive insights to develop our content strategy. By looking at their college pain points as questions, we launched a series of social content addressing key themes, touching on the pillars of self-care and productivity.

The Work

Through a period of 4 months, we launched a social campaign of bite-sized findings from research papers to create illustrative posts and animations as a way to answer questions and queries by students.