COME JOIN THE DO CULTURE

It’s in our DNA to DO it forward.

type

Admissions Campaign

Client

Singapore Institute of Technology

The Brief

As the Singapore Institute of Technology enter its annual admissions cycle, we needed to expand the brand campaign to give it longevity that’s now tagged to a measurable call-to-action of getting students to register for the Open House 2019 event and eventually apply to enrol at SIT.

The Work

To strengthen brand recall, we continued to build on the word ‘DO’; a seamless transition from brand to admissions. Going beyond the individual programmes, we focussed on forward-thinking and practical traits of the SIT student — One who always moves forward, embracing the DO culture. And because joining the DO culture is a lifetime commitment, we needed these traits to be ingrained into their very DNA.

Pursue your passion at SIT, where it's in our DNA to think out of the box and collaborate with innovation at the heart of it all. By applying what we learnt in the classroom to the real-world, we gain relevant experiences needed to grow towards our future.