Singapore Institute of Technology
PASSION FOR A PURPOSE
Driven by passion, into the industry.
The Work
As we started to own ‘DO’ in the education sector we wanted to showcase the kind of students SIT produces, so we went with running longer form content to drive admissions numbers in 2020. We focused on the passion of SIT students since specialised programmes were show of a career commitment that would last for a long time.
We tell the public the importance of passion and having purpose in the industries SIT students work in as we link them to tangibles benefits that help drive Singapore.
The Results
SIT is currently rolling their admission campaign and we see positive responses from the students. Showing how emotional storytelling is able to inspire and connect with our audience.