WE DO FROM DAY ONE
Driven by passion, into the industry.
type
Brand Campaign
Client
Singapore Institute of Technology
The Brief
Singapore Institute of Technology isn’t your typical University. It’s the only University in the country that offers pedagogy and programmes that are rooted in real-work experiences, which guide students closer towards their career goals.
With this knowledge, we were tasked to redefine their position as the only University with a unique applied learning pedagogy and hands-on learning approach.
The Work
To define the SIT brand through their rich culture — the innate passion to achieve, and a determination to keep trying — we came up with the line ‘WE DO FROM DAY ONE’ to show how SIT students start learning about the industry from day one. So that, their day one in school is like day one at work. Also, using ‘hands’ as visual cues, we featured real-life student stories to engage the public.
