WE DO FOR TOMORROW

How do we prepare students for the future?

type

Brand Campaign

Client

Singapore Institute of Technology

The Brief

To evolve the WE DO FROM DAY ONE branding, we wanted to build on the school’ ethos of preparing students for the future.

The Work

With a progressive ‘We do for tomorrow’ line as the big idea, we produced an integrated campaign fronted by a brand video, shot within campus grounds with students across all disciplines as talents to showcase the school’s diversity and rigour to cultivate passion and grit to tackle industry needs.