WE DO FOR TOMORROW
How do we prepare students for the future?
type
Brand Campaign
Client
Singapore Institute of Technology
The Brief
To evolve the WE DO FROM DAY ONE branding, we wanted to build on the school’ ethos of preparing students for the future.
The Work
With a progressive ‘We do for tomorrow’ line as the big idea, we produced an integrated campaign fronted by a brand video, shot within campus grounds with students across all disciplines as talents to showcase the school’s diversity and rigour to cultivate passion and grit to tackle industry needs.